Our Story
We started Naturally Built with one clear mission: to create high-quality, all-natural supplements that help you perform at your peak. As lifelong friends and passionate advocates for clean nutrition, we—Sam Slack, a two-time Natural Bodybuilding Champion, and Rob Laub, a dedicated wellness enthusiast—wanted to build something different.
Too many supplements on the market are packed with synthetic additives and unnecessary fillers. We knew there had to be a better way. That’s why we focus on organic, animal-based ingredients that deliver the essential nutrients your body needs—without the chemicals you don’t. Whether you're training for competition, striving for everyday wellness, or simply looking for supplements that support your lifestyle, we’ve got you covered.
Sam’s experience as a champion athlete and Rob’s dedication to healthy living fuel everything we do. Our passion for natural bodybuilding and clean nutrition drives us to continuously innovate.
Naturally Built isn’t just about supplements; it’s about a commitment—to your health, your performance, and your potential.
Join us, and let’s build something stronger, together.
Rob Laub
CEO & Founder
Sam Slack
CEO & Founder
Our Mission
At Naturally Built, our mission is simple: to help humans thrive by providing the bioavailable vitamins and minerals that are often missing from today’s highly processed diets. We believe that the foundation of optimal health and performance lies in the nourishment your body receives. Too many modern diets are stripped of the essential nutrients that our bodies need to function at their best, leaving us deficient and struggling to reach our true potential.
We are committed to filling that gap by offering organic, animal-based supplements that deliver the nutrients your body can truly absorb and use. With a focus on purity and potency, our products are designed to replenish what’s lacking and support your body in achieving peak performance, health, and vitality.
Our founder, Sam Slack—two-time Natural Bodybuilding Champion understand firsthand how vital proper nutritionist to overall well-being. That's why we created Naturally Built: to offer high-quality supplements that are bioavailable, easily absorbed, and crafted to help you feel your best. We’re here to give you the tools to thrive, naturally.
Meet Our Founders
Sam Slack
Sam Slack is a two-time Natural Bodybuilding Champion of the UK and the driving force behind Naturally Built. With a deep passion for fitness and a relentless commitment to health, Sam has not only proven his excellence on the bodybuilding stage but has also dedicated his life to helping others transform their bodies and lives. Over the years, Sam has built a successful health and fitness coaching business, guiding hundreds of men to achieve their fitness goals and reach their full potential.
Through his coaching, Sam emphasizes the importance of a well-structured training plan paired with a crucial element—animal-based nutrition. Sam firmly believes that animal-based foods provide the most bioavailable nutrients necessary for building strength, muscle, and overall well-being.
His personal journey in bodybuilding and his years of experience in coaching have shaped his unwavering commitment to
helping people fuel their bodies with the cleanest, most effective nutrition.
Rob Laub
Rob Laub, a close friend of Sam’s and a co-founder of Naturally Built, brings his own wealth of knowledge and dedication to health and fitness. Together, Sam and Rob have created Naturally Built as a way to provide the world with the tools they’ve found most effective in optimizing performance and health—rooted in nature, backed byscience.
Their combined passion for fitness, nutrition, and the pursuit of excellence makes them a powerhouse team
dedicated to helping others live their healthiest, most vibrant lives.